Books

The cover of Matt Watkinson's book Master Uncertainty: How Great Founders, Entrepreneurs, and Business Leaders Thrive in an Unpredictable World

Mastering Uncertainty: How Great Founders, Entrepreneurs, and Business Leaders Thrive in an Unpredictable World

Mastering Uncertainty reveals the shortcomings of conventional business thinking and the advantages of developing a ‘probabilistic’ mindset that turns uncertainty from a source of fear into an incredible and exciting advantage.

It offers superbly practical advice on everything from how to handle setbacks and expand your network, to how to spot business opportunities and shape them into successful, growing businesses. Above all, it shows how to think and operate like a great entrepreneur.

The cover of Matt Watkinson's book The Grid: The Master Model Behind Business Success

The Grid: The Master Model Behind Business Success

The grid is a simple framework that shows all the factors that determine your business success on a single page.

It provides you with the mental scaffolding to: evaluate and refine product and service ideas, reduce risk by considering the broader impact of decisions, identify the root causes of business challenges and collaborate more effectively across teams.

The cover of Matt Watkinson's book The Ten Principles Behind Great Customer Experiences

The Ten Principles Behind Great Customer Experiences

This book covers ten principles you can use to make real-world improvements to your customers’ experiences, whatever your business does and whoever you are. It remains the only book on customer experience to win a major book award, and is still described by many as the definitive book on the subject.