One thing many people in CX fail to understand is that a product or service can have experiential value without that being the domain of the CX team.

The comfort of a chair for example, or the interaction design of a software product - where ease of use is a fundamental component of the proposition, and rightfully belongs under the control of the product design team. UX in particular is a specialism in its own right.

This clear-headed explanation of the distinctions between CX and UX is helpful in resolving some of the confusion in this area. 👌

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