If you’re looking for an interaction design masterclass, I recommend buying and installing an Eero router.

If you deconstruct what makes the set up process so good, you'll see it tracks back to the underlying principles in our book. Four in particular:

1. Leave nothing to chance

They have considered every step of the installation process. This conspicuous attention to detail reassures customers that they’ve bought a high quality product from the first interaction.

2. Make it effortless

By guiding the customer through a series of simple steps explained with clear language, Eero have make the process effortless. Extending your network is as easy as plugging in another box and pushing a button.

3. Make it stress-free

Two common stressors are risk of error and our perceived competence. Eero tackles both, even advising users how to position devices for maximum coverage. You basically can’t go wrong with the installation and feel like you’re learning something useful for the future.

4. Indulge the senses

Unlike most networking hardware the Eero has a sleek design that can happily sit on show in the room. The companion app has a beautiful UI with engaging informative animations.

Eero command a price premium over rivals. Amazon bought them for $97m. Principles work.

See this post on LinkedIn