LinkedIn can be a really incredible platform if you approach it with the right mindset — an openness to new ideas, a willingness to share, and a readiness for dialogue. You light your little beacon and see who’s drawn to it, and with a bit of luck you can compare notes with some really smart people. They might benefit from your experience in some way, but more importantly they can challenge your ideas and contribute their own. Everyone benefits.

This brings me on to Jeanette Sjoberg. We connected in 2013 after the ten principles book came out and have been in touch from time to time since, most recently when she asked me for an opinion on a couple of topics in her master’s thesis.

We ended up talking on the phone for an hour or two about all sorts of CX, design and business stuff, and I took a lot more from the conversation than I contributed, including a fresh stack of books in the shopping cart.

When I mentioned we were in Germany for a couple of days not only did she invite Ben and I round for a BBQ, she took us to Adidas for the day. We had a tour of their amazing campus, met some really smart people working on some fascinating projects, and managed to squeeze in a quick session on The Grid in the process.

Thanks so much Jeanette - what a way to put a face to a name!

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