Let’s zoom out for a minute.

I’ve spent the last couple of months working on a client project to improve the diagnosis and treatment experience for people suffering from a common and often devastating medical condition. (Cryptic I know, but I’ve signed my life away.)

Hearing patients' stories was the first time I’ve shed a tear at my desk that wasn’t from stubbing my toe on the table leg. It also provided a timely reminder.

I was drawn to work in design and customer experience because I fundamentally believe that these disciplines have the potential to improve people’s quality of life. Sometimes in little ways too subtle to notice, sometimes in big ways that leave an indelible impression, but the potential is always there.

We may get bogged down in the corporate quagmire. We may bicker about methods, metrics and management. But let’s not forget why it’s worth it: our work can and does make a positive contribution to people’s lives and society at large.

On this, at least, we can all agree.

See this post on LinkedIn