Last week I posted some advice about writing business books, and had enough comments and messages in response to warrant an expansion, so I've recorded a podcast on the topic. As before, I've done it in one take with no editing, as a form of training for impromptu, slide-free presentations.

I explain six key challenges to writing a good business book:

1. Having a genuinely good idea
2. Your supportive friends are unhelpful
3. Defining the structure and scope
4. The act of writing itself
5. Exhaustion and burnout
6. Things will inevitably go wrong (most writing is re-writing)

Then, having rained all over your sails and taken the wind out of your parade, I suggest what you can do to overcome these problems, including:

Being clear on your motivation
Practising writing and reading critically
Why you should design a book rather than write it
Structural tips including the SCQA format and pyramid principle
Why professional publishing beats self-publishing
Proposal writing
Learning to love the process, not the outcome
Forming a brain trust

Available on Spotify, iTunes, Soundcloud,

Please subscribe — I'm starting to quite enjoy this podcasting business!

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