I first heard about the GASP Agency podcast when not one but two of my friends — Rory Sutherland and JP Castlin (formerly Hanson) — appeared on episodes, so I was delighted when they invited me on for an interview.

The discussion covers both books — The Ten Principles Behind Great Customer Experiences and The Grid — general lessons about customer experience and strategy stuff, and my somewhat haphazard career trajectory.

Have a great weekend all!

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