Adoption barriers are a crucial consideration for any business. For startups they can be the difference between success or failure, and for businesses looking to grow, lowering them can increase conversion and acquisition.

Since many adoption barriers are experiential in nature, systematically lowering them is also a worthy goal for many CX programs, one that can yield solid, provable returns.

This worksheet covers them all, broken into three categories.

Experiential barriers: accessibility, fallback options, learned behaviors, the MAYA principle, training and expertise, and trialability.

Financial barriers: financial risk, switching and upfront costs.

Operational barriers: compatibility, distribution, network effects, functional risk, installation, and competing underlying technologies.

Work through them systematically, slap your forehead in disbelief at the obvious stuff you're missing, then get to work.

Download it straight from the post or here: https://lnkd.in/gWiCzTs

Good luck!

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