When Stella Connect invited me to write a series of guest posts about customer experience on their company blog I went in open-minded, but was sure the red pen would make a swift appearance...

Quite wonderfully though, they haven't edited a word here, so kudos to them for running an article about the relationship between brand and customer experience, with passing references to three wheeled cars, Orcas, the human skeleton, systems thinking, and the pursuit of health, wealth and happiness.

I hope you enjoy it!

#customerexperience

See this post on LinkedIn