Influencer lists are bullshit and most LinkedIn content ain't great, so how do you know who to follow? Help is at hand.

I'm going to recommend two people a week from now on, whose posts I find most valuable and insightful, starting with:

Robert van Ossenbruggen who writes engaging, clear-headed content about data, biases, and marketing effectiveness.

And if you're not already familiar with Liz Fosslien's illustrations illuminating the gap between our perceptions and reality, they are guaranteed to brighten up your feed.

Cheers!

Matt

See this post on LinkedIn