It famously took James Dyson over 1,500 prototypes before his bagless vacuum cleaner worked.

It also took Sony three years until they had a successful product. They considered making a miniature golf course, miso soup and launched a rice cooker that didn't work in the early days.

J.K. Rowling’s Harry Potter books were rejected by twelve publishers (so was my first incidentally).

Henry Ford was bankrupted twice before Ford motors succeeded.

Chung Ju-yung — the founder of Hyundai — ran away from home in North Korea four times just to be able to get a job at all.

In reality people do not craft a hit product on paper using elaborate strategies, clever market positioning, and other academic puffery. 

Instead, most successful entrepreneurs, visionaries, or creative giants simply have the tenacity and adaptability to keep going until they succeed, regardless of the setbacks along the way.

#entrepreneurship #strategy #innovation

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