One reason many people are miserable and frustrated in life is because they put too much focus on achieving their goals. They are desperate to cross the finish line or tick the box.

In reality though, the process of getting there is what really matters.

If you’re fixated on the achievement, every setback will test your willpower. If you’re focused on the process, every stumble is a chance to improve.

If crossing the finish line is your only source of pleasure, you’ll have a few euphoric moments in life, but that’s it. If you love the process, every day will be fun whether you’re succeeding or not.

Writing, speaking, client work - even when it’s hell it’s heaven because I love the process. If I just wanted to finish the book, get to the last slide or cash the check, I’d find the daily struggles unbearable.

More important still - the process is the only bit you get to keep for yourself.

When you create something - a book, a product, even a business - you lose control as soon as it's launched. It belongs to the reader, user or customer. The process is always yours though - so make sure you enjoy it.

Best of all though, in my experience at least, when you love the process, achieving the goal takes care of itself.

Have a great weekend. 👋

See this post on LinkedIn