I recently received a customer/brand survey that included these questions:

You’re invited to take the first manned flight to mars but there is no guarantee of return. Do you take the flight?

You can take a pill that guarantees you’ll live for a hundred years. Do you take it?

Do you think you’d be better equipped to survive if you travelled 50,000 years into the past, or 50,000 years into the future?

Do you take bigger risks during periods of turmoil or tranquility?

Would you go back and start your life again if it were possible?

We have 4.5 billion years to escape the Milky Way galaxy before it crashes into the Andromeda galaxy. Do you think we’ll make it out alive?

It was totally engrossing. I completed the entire thing — sixty questions or so. And it really got me thinking — and I’m not really a VOC kinda guy, so pardon my ignorance — why are surveys in general so f***ing boring? Is there an unwritten rule I’m not aware of? Don’t we want customers to engage with us and share interesting stuff?

Why can’t we ask questions like:

If you were CEO for a day what one thing would you change?

If our brand was a band, who would we be and why?

Someone please explain!

#customerexperience #cx #design

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