I have a love-hate relationship with the customer experience profession.

I love that we have the potential to make people's lives that little bit more easier or more enjoyable, and that we can become more prosperous as a result.

But I hate the stubborn refusal to make evidence-based decisions, the absurd reluctance to acknowledge the broader context of marketing and business strategy, and the near-pervasive fixation on silly metrics that don't matter.

With that in mind I'm grateful to Netigate for providing me a platform to air my views on how this discipline must change to become more successful in the future, and welcome you to join me for this free event.

A link to register is in the comments.

See you there!

See this post on LinkedIn