One thing has become abundantly clear to me over the last couple of years: the biggest opportunity for CX professionals is to improve their general business and marketing knowledge.

Our clients, colleagues and leaders want business results. And the more we help to achieve them, the more valuable we become. Yet few CX practitioners truly understand this broader context, and how to integrate their work with other activities that build the brand and grow the business. This must change if the discipline is to thrive in the future. It has become a matter of urgency.

With that in mind, I am considering creating a course: Business and Marketing Strategy for CX Professionals.

It would explain everything you need to know about the factors that determine commercial success and how they relate to customer experience. It would give you essential knowledge that will last you a lifetime (whatever career moves you make) about growth strategy, brand building, value creation and marketing. It would also be highly pragmatic, and supported by real world case studies.

If this interests you please just like the post, or better still comment with the kind of format you’d like — online, video, workbook, live seminars, etc. — and what topics you’d really like to learn about. Thank you!

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