I'm excited to share that The Leader’s Guide to Customer Experience e-learning course is now live! Here’s what you can learn in under two hours:

What success looks like when it comes to customer experience projects.
The six most common causes of CX project failure.
How every company creates value for its customers.
The single most important question you must ask before embarking on any CX initiative.
How to pinpoint the force multipliers that have the biggest impact on customers.
Why simply better beats deliberately different.
Why satisfaction and NPS scores are ineffective measures of CX success and what to measure instead.
The real relationship between satisfaction and loyalty.
Four reasons why acquiring new customers is a better path to growth than increasing loyalty.
Why long-standing, loyal customers do the least promoting for your brand.
How to align your CX program to the commercial ambitions of the business.
Why the idea of an ROI for CX programs is often the problem itself, not the goal.
How thinking in terms of “affordable loss” unlocks your ability to innovate.
How to align your CX and brand strategy through creating an experiential signature.
Common barriers to execution that prevent real-world improvements.
How to structure CX programs to deliver results fast.
Techniques for prioritizing opportunities for maximum impact.
The vital but often overlooked role of expectation management.

All of the content is evidence-based and tested in practice. If you want to achieve that elusive win-win-win: more value for customers, a stronger brand, and real-world business results, look no further.

Here is the link : https://lnkd.in/gsmrCeKU

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